How does Undrdog Compare to X?

How does Undrdog Compare to X?

We get a lot of calls from detailers and car owners wanting to compare Undrdog to other companies. Normally, we take a neutral approach to answer these questions because we don’t ever want to bash or talk poorly about another company. Honestly, there are good qualities about every company out there, and depending on who you ask, you could get a variety of answers. 

What we will do is offer some answers about who we are and what we do, explain some of the things that we do know about many of the companies you ask us to compare ourselves to, and leave it to you to research and decide what the differences are.

Undrdog has its roots as a family-owned, American-based company, with its owners having decades of experience in the automotive detailing industry. Undrdog was founded with a goal to change the ceramic coating game, and today, I think it is fair to say that we have.

What we did was revolutionize the way that ceramic coatings were advertised, explained, and sold. Traditionally, ceramic coatings have been gimmicky, oversold in terms of value and performance, overpriced, and always had a gatekeeper to keep the cost of the coating product high and give it an extreme appearance of superiority and exclusivity.

Advertising in the Ceramic Coating Industry

Dog and Pony Show

Advertising ceramic coatings has always been a bit of a funky matter in both the eyes of the detailer and the smart, aware car owner. We have seen it all, from lighting cars on fire, to buildings burning and a spotless car arising from the ashes, or banging shopping carts into car doors claiming a ceramic coating is going to somehow prevent that from happening.

Which it doesn’t!

It doesn’t prevent it from happening and it doesn’t make any of those events even remotely less impactful or damaging to your vehicle’s paint, plastics, or glass. It’s not just one company that does this. They all kind of do. Everyone is just following everyone else’s success regardless if it’s right or wrong. When one company jumps, they all do. Like graphene - one day one company has it, tomorrow the next does. That’s life.

These sensationalized marketing tactics have created a cloud of misinformation around what ceramic coatings can and cannot do. As a result, many consumers have unrealistic expectations about the capabilities of these products. At Undrdog, we aim to cut through the noise and provide clear, honest information. We want our customers to know exactly what they are getting, without the smoke and mirrors. We believe in the integrity of our products and stand by their performance without resorting to sensationalism.

Ceramic Coating Cat Calling

We like to refer to this as the “quad C squad.” Like I said above, when one does it, they all do it - especially when it comes to longevity and ceramic coatings' ability to battle the elements. 

Oh, don’t let me forget fancy warranties.

At the start of the industry, just like one might expect, there was a low annual life expectancy. Then the next company came and had to one-up, and the next and the next, until we landed on lifetime durability and warranty.

Right... Doesn’t sound proper to me either. How can anything last that long? And guess what? It’s been two decades of ceramic coatings development, and to this day, we have not - repeat, have not - experienced a ceramic coating to last even a decade from any company on the market that we are aware of. The truth is people just don’t take care of their ten-year-old car as well as they did when it was only one year old. And sometimes they don’t even care for the new car well.

Let’s get to the warranty part.

We have already established they don’t last as long as many companies claim. The warranties generally state that they cover a wide array of potential damages that could happen to the ceramic coating. But all of them have little asterisks directly underneath that talk about aftercare. And they are very strict with the rules about aftercare/annual check regimens and how that applies to your warranty being valid. 

As we said earlier, most people don’t take care of their cars as well as they should. We, as product companies, know this without question. We see this as a form of consumer predation. Companies are preying on your want to feel assured that there’s a good chance that you’re going to mess up somewhere along the lines and void your warranty.

This cycle of exaggerated claims and restrictive warranties creates a misleading perception of what ceramic coatings can achieve. It sets consumers up for disappointment and undermines trust in the industry. At Undrdog, we believe in setting realistic expectations and providing products that deliver on their promises. We understand that maintaining a vehicle requires effort and commitment, and our coatings are designed to support that without false guarantees or hidden conditions.

It’s All Mine and You Can’t Have It

Traditionally, ceramic coatings were marketed by companies as an exclusive detailer-only product. The roots of this go back to the conception of ceramic coatings and how to penetrate the market. Think about it: you’re a detailer, you’re using wax, that’s all you’ve ever known. You get a call from a company that tells you it has this new elixir called a ceramic coating. It’s gonna last a decade but it costs 15 times more per container to complete one car than you’re used to paying to do 15 cars. You’re immediately thinking to yourself, this sounds nuts, but then the company tells you, oh, this is exclusive and you get a territory and this is going to separate you from your competitors, and only you are going to be able to buy it. Nobody else, none of the 350 million people that live in this country. 

Makes you feel honored when you think about it. So you kinda catch my drift… it was certainly an effective method that companies deployed to add inflated value to a bottle of liquid the size of a nail polish bottle. It’s my opinion this inserted a lot of ego and entitlement into a very healthy industry. We think this method created a culture that holds detailers and car owners back from what they really want.

This exclusivity tactic not only inflated prices but also created a sense of elitism within the industry. Detailers felt privileged to offer a product that was marketed as superior and rare, while car owners believed they were getting something truly special. 

In reality, this was a clever marketing ploy to justify exorbitant prices and foster dependency on specific brands. At Undrdog, we rejected this model from the outset. We believe that quality products should be accessible to everyone, not just those who can afford to pay a premium for a name. Our goal has always been to democratize access to high-quality ceramic coatings, allowing more people to benefit from the protection and aesthetics they provide.

Perpetual Performance Problems

So we talked a lot about the spirit, culture, and character of some of these companies. We haven’t really talked very much about the actual street-side performance value. 

We already know that ceramics don’t last as long as they claim. Just to reinforce that one more time: if you’re a detailer reading this, how many of you hear from the coating supplier that you’re buying a 10-year product but then you turn around and advertise it as a five or an eight-year product? You don’t even have confidence in saying what they say. 

A lot of ceramic coating companies will give you a long list of values such as coating hardness and performances like protection against water spots, etching, UV rays, oxidation, corrosion, etc., and allegedly it’s supposed to do this the entire length of their claimed durability rating. And when it doesn’t, you just spray on another product so that it does last that “ten years” or a “lifetime.” 

Or they go another route and tell you that either you or the detailer did it wrong. That always goes over so well. We are here to tell you that all products on the market will water-spot, they will etch from bird poop, they will scratch, and they will get dirty. Anyone that says otherwise is being highly unrealistic and/or referring to a show car that never gets driven and sits in some multimillionaire’s air-conditioned collection warehouse where you don’t get any real-world wear and tear results.

We understand the frustrations that come with these exaggerated claims. It's not just about the longevity of the coating but also its day-to-day performance. We know that a car's finish will face numerous challenges - from environmental contaminants to physical abrasions. Our products are designed to handle these real-world conditions, providing robust protection while being straightforward to apply and maintain. We acknowledge that no coating is impervious to all damage, but we focus on making our products as resilient and effective as possible in protecting your vehicle against the everyday wear and tear it will inevitably face.

I Feel Discouraged Now. Should I Still Get a Ceramic Coating?

Yes, you should, and please feel encouraged. We had to cut through the fluff to give it to you straight with realistic expectations. You can see after reading the above that it can be pretty distasteful. Yet ceramic coatings are the new “wax,” so you will likely get one in one form or another - that is inevitable. 

Our mission has always been to develop a relationship with our customers that exists on integrity, reliability, communication, and high-quality performance value. With Undrdog, you will always get a straightforward answer, knowing full well that we may not make the sale (most of the time we do) because it isn’t as inflated and glittery as our competitors. But we know that once you are fed up and find out for yourself, you will always come back to us, one of the top-rated companies in the industry for reliability, performance, and customer service.

Choosing the right ceramic coating should be about finding a product that matches your needs and expectations, not about falling for the latest hype. At Undrdog, we strive to provide you with products that are honest in their claims, effective in their performance, and backed by a commitment to customer satisfaction.

Why Choose Undrdog?

When comparing Undrdog to competitors like System X, Fireball, or Gtechniq, it’s important to consider what sets us apart. Our coatings, such as Undrdog Pro and Pro+, are designed with ease of application and realistic performance in mind. They provide excellent protection, are user-friendly, and come without the exaggerated claims seen in the industry (The Track Ahead, Liquid Finish Detailing). We’ve seen the gimmicks, the hype, and the misleading advertising, and we’ve made it our mission to be different. To be real. To offer products that you can trust and rely on without having to sift through a mountain of marketing BS.

Our commitment to quality and integrity is reflected in everything we do. From the formulation of our products to the way we interact with our customers, we believe in being straightforward and transparent. This means you can trust that when we say our coatings will protect your vehicle, we mean it, without the need for outlandish claims or impossible promises.

Real-World Performance

Undrdog Pro+ offers double the chemical resistance, superior gloss, and increased slickness compared to standard coatings. It’s tailored for professional detailers who seek top-tier performance without the fuss of overly complicated applications. Customers report excellent hydrophobic properties and durability, making it easier to maintain their vehicles over time. Unlike other coatings that might need constant reapplication or additional products to maintain their effectiveness, Undrdog Pro+ stands strong on its own, giving you peace of mind and saving you time and money in the long run.

Our products are designed to handle the rigors of everyday driving and environmental exposure. We understand that your car is subjected to various elements and conditions, and our coatings are formulated to provide reliable protection and a lasting shine. This means less time worrying about your car's finish and more time enjoying the drive.

Customer Trust and Loyalty

We pride ourselves on transparency and building trust with our customers. Unlike many warranties that are filled with loopholes and unrealistic conditions, our approach is straightforward. We don't make unverified claims about the longevity of our products. Instead, we focus on delivering high-quality coatings that meet your expectations and stand the test of time. Our customers know that when they choose Undrdog, they’re getting more than just a product - they’re getting a partner committed to their satisfaction and the long-term care of their vehicle.

We understand that trust is earned, not given. That’s why we go above and beyond to ensure our customers are informed and confident in their choices. Our customer support team is always ready to assist with any questions or concerns, providing the guidance you need to make the best decision for your vehicle.

Pricing and Value

We understand that value is a crucial factor when choosing a ceramic coating. At Undrdog, we have structured our pricing to provide top-quality products at a fair price, ensuring you get the best bang for your buck without compromising on performance. Our products like Undrdog Pro and Pro+ are competitively priced, offering excellent durability and protection. You can purchase Undrdog Pro for $69.99 for a 30ml bottle, which covers an average-sized car, providing up to 1-2 years of protection. Undrdog Pro+ is available for $149.99 for a 50ml bottle, offering extended protection and enhanced gloss, covering larger vehicles or providing multiple applications for smaller ones.

We believe in providing value through superior product performance, ease of use, and straightforward pricing. No hidden costs, no mandatory aftercare kits - just honest pricing for exceptional products. This approach ensures you know exactly what you’re paying for and that you’re getting a product that truly delivers on its promises.


At Undrdog, we aim to strip away the gimmicks and provide you with products that truly perform. We understand the challenges and realities of maintaining a vehicle’s appearance, and we’re here to support you with coatings that are effective, reliable, and honest. Whether you're a professional detailer or a car enthusiast, Undrdog products are designed to meet your needs without the marketing fluff.

Our commitment to quality, transparency, and customer satisfaction sets us apart in an industry often plagued by exaggerated claims and misleading advertising. We believe in offering products that deliver on their promises, backed by a company that stands behind them.

Thank you for considering Undrdog for your detailing needs. For more information about our products and to read customer reviews, visit We look forward to helping you protect and maintain your vehicle with the best in ceramic coating technology. 

Choosing Undrdog means choosing a company that values integrity and performance over hype and gimmicks. We’re confident that once you experience the difference, you’ll see why so many detailers and car enthusiasts trust us with their vehicles.

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